Agilitas Sonic Branding

Belgian office for temporary employment t-interim/t-groep became Agilitas.

After a double sonic branding workshop to find out exactly what snare the new Agilitas wanted to hit Chez Freddy was asked to compose music and jingle for the “gut feeling” campain.

The difficulty here was that the score had to stay recognizable in all cut downs, from 1’ to 5’’.

To emphasise the idea of playing on your gut feeling we decided to get use a driving bass line to mimic your gut talking to you. We created music where “the hook” lies in the first notes of an eighties sounding bass line, adding extra elements on the way.

The result is a modern retro sounding Giorgio Moroder-like brandscore.

All programming: The Dad