NMBS on your way - Weekendticket.

The National railway Association of Belgium needed a fresh start for their radio ads.

They had an image problem and needed to emphasise fact that taking a train to work is relaxed and carefree.

Whatever happens, instead of being stuck in traffic you are able to do other stuff on the train while being on your way.

Our idea was making a slow pop-rock song with reggae influences and a steady cadance.

The voices for NMBS are Koen de Bouw(NL) and Nicolas Matthys(FR).