Veritas Sonic Branding

Veritas is a well established Belgian consumer chain providing fashion accessories.

When Famousgrey rebranded the chain and created a new, modern look for their stores, online content and advertising campaigns we were called in to do the same on a sonic level.

After an intense sonic branding workshop by Eli Fritz composed a modern, though timeless song with integraded sonic DNA that was distilled into an audio logo.

In the young singer Febe Ampe we found the perfect vocal hook to ad some soulness to the track.

Recorded with a full live band @ studio Chez Freddy.

FULL SONG: