Proximus Sonic Branding

In the spring of 2018 FamousGrey asked us to help them win a pitch.

Not just any pitch; the biggest pitch of belgium in the last and for the next decade; PROXIMUS.

They had an idea, we found a way to pull it off and more then a year later everyone in Belgium is still singing ‘We See You Baby’ on the way to work, in the schoolyard or when out for a run.

#sorrynotsorry we had a lot of fun rerecording this Fatboy slim dance classic together with Amarillys Uyterlinden and Melawati Modular.

The vocal hook Amaryllis brought to the studio really speaks for the statement ‘Performance is everything’.

Agency: Famousgrey - Creatives: Tom Berth & Geert Derocker

Production company: Lovo - Director: Helvetica

Voice: Amarillys Uyterlinden - Musical expertise: Melawati Modular